Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood.
Material type:
TextPublication details: London ; Sterling, VA : Kogan Page, c2005.Edition: 3rd edDescription: xvi, 320 p. ; 24 cmISBN: - 0749444088 (pbk. : alk. paper)
- 9780749444082
- Corporate reputation, the brand and the bottom line
- 659.2 22
- HD59 .H32 2005
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Headquarters Lending Library General Collection | Non Fiction | 659.2 HAY (Browse shelf(Opens below)) | Available | 0046453 | |||||||||||||
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Headquarters Lending Library General Collection | Non Fiction | 659.2 HAY (Browse shelf(Opens below)) | Available | 0046454 |
"The Chartered Institute of Marketing."
Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.
Includes index.
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