Corporate reputation, the brand & the bottom line : (Record no. 17067)

MARC details
000 -LEADER
fixed length control field 02579cam a22004934a 4500
001 - CONTROL NUMBER
control field 13917121
003 - CONTROL NUMBER IDENTIFIER
control field MWNLS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20070508134928.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050331s2005 enk 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005009330
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013124962
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749444088 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749444082
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm58985804
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency UKM
-- BWKUK
-- BAKER
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .H32 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Haywood, Roger,
Dates associated with a name 1939-
9 (RLIN) 26369
245 10 - TITLE STATEMENT
Title Corporate reputation, the brand & the bottom line :
Remainder of title powerful proven communication strategies for maximizing value /
Statement of responsibility, etc. Roger Haywood.
246 3# - VARYING FORM OF TITLE
Title proper/short title Corporate reputation, the brand and the bottom line
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Sterling, VA :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 320 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "The Chartered Institute of Marketing."
500 ## - GENERAL NOTE
General note Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate image.
9 (RLIN) 26370
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Organizational effectiveness.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Haywood, Roger,
Dates associated with a name 1939-
Title of a work Manage your reputation.
9 (RLIN) 26371
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
9 (RLIN) 24136
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009330.html">http://www.loc.gov/catdir/toc/ecip0510/2005009330.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0715/2005009330-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2005009330-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Total Renewals Date last checked out
Withdrawn   Dewey Decimal Classification     Non Fiction Headquarters Lending Library Headquarters Lending Library General Collection 26/10/2012 Anglia 9200.00 659.2 HAY 0046455 07/11/2012 13800.00 26/10/2012 Books      
    Dewey Decimal Classification     Non Fiction Headquarters Lending Library Headquarters Lending Library General Collection 26/10/2012 Anglia 9200.00 659.2 HAY 0046456 14/09/2026 13800.00 26/10/2012 Books      
    Dewey Decimal Classification     Non Fiction Headquarters Lending Library Headquarters Lending Library General Collection 26/10/2012 Anglia 9200.00 659.2 HAY 0046452 14/09/2026 13800.00 26/10/2012 Books      
    Dewey Decimal Classification     Non Fiction Headquarters Lending Library Headquarters Lending Library General Collection 26/10/2012 Anglia 9200.00 659.2 HAY 0046453 14/09/2026 13800.00 26/10/2012 Books      
    Dewey Decimal Classification     Non Fiction Headquarters Lending Library Headquarters Lending Library General Collection 26/10/2012 Anglia 9200.00 659.2 HAY 0046454 29/08/2026 13800.00 26/10/2012 Books 7 4 08/08/2026