Corporate reputation, the brand & the bottom line :

Haywood, Roger, 1939-

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Corporate reputation, the brand and the bottom line Roger Haywood. - 3rd ed. - London ; Sterling, VA : Kogan Page, c2005. - xvi, 320 p. ; 24 cm.

"The Chartered Institute of Marketing." Previous ed. published as: Manage your reputation. London : Kogan Page, c2002. Includes index.

0749444088 (pbk. : alk. paper) 9780749444082

2005009330

013124962 Uk


Public relations.
Corporate image.
Organizational effectiveness.

HD59 / .H32 2005

659.2