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The contrarian effect : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2008.Description: x, 165 p. ; 19 cmISBN:
  • 9780470237908 (cloth)
  • 0470237902 (cloth)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5438.25 .P673 2008
Online resources:
Contents:
From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Mzuzu Branch Library General Collection NFIC 658.802 POR (Browse shelf(Opens below)) Available 0035299

Includes bibliographical references (p. [151]-153) and index.

From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.

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