The contrarian effect : (Record no. 16356)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02015cam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15245337 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MWNLS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20081110120716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080403s2008 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008014657 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA880187 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 014651868 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470237908 (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470237902 (cloth) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn213446585 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)213446585 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | BAKER |
| -- | YDXCP |
| -- | UKM |
| -- | OCLCG |
| -- | C#P |
| -- | BWX |
| -- | ZJI |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5438.25 |
| Item number | .P673 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Port, Michael, |
| Dates associated with a name | 1970- |
| 9 (RLIN) | 25028 |
| 245 14 - TITLE STATEMENT | |
| Title | The contrarian effect : |
| Remainder of title | why it pays (big) to take typical sales advice and do the opposite / |
| Statement of responsibility, etc. | Michael Port and Elizabeth Marshall. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 165 p. ; |
| Dimensions | 19 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [151]-153) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Selling. |
| 9 (RLIN) | 51 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management. |
| 9 (RLIN) | 24485 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marshall, Elizabeth, |
| Dates associated with a name | 1975- |
| 9 (RLIN) | 25029 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0828/2008014657-d.html">http://www.loc.gov/catdir/enhancements/fy0828/2008014657-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0828/2008014657-t.html">http://www.loc.gov/catdir/enhancements/fy0828/2008014657-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mzuzu Branch Library | Mzuzu Branch Library | General Collection | 18/01/2012 | Book Aid International | 2000.00 | 658.802 POR | 0035299 | 10/09/2026 | 3000.00 | 18/01/2012 | Books |