The contrarian effect :
Port, Michael, 1970-
The contrarian effect : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall. - Hoboken, N.J. : John Wiley & Sons, c2008. - x, 165 p. ; 19 cm.
Includes bibliographical references (p. [151]-153) and index.
From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
9780470237908 (cloth) 0470237902 (cloth)
2008014657
GBA880187 bnb
014651868 Uk
Selling.
Sales management.
Marketing.
HF5438.25 / .P673 2008
658.8/02
The contrarian effect : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall. - Hoboken, N.J. : John Wiley & Sons, c2008. - x, 165 p. ; 19 cm.
Includes bibliographical references (p. [151]-153) and index.
From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
9780470237908 (cloth) 0470237902 (cloth)
2008014657
GBA880187 bnb
014651868 Uk
Selling.
Sales management.
Marketing.
HF5438.25 / .P673 2008
658.8/02