Basic marketing: A global managerial approach/ 14/e William D. Perreault and E. Jerome McCarthy
Material type:
TextPublication details: Boston: McGraw Hill, 2002.Description: xxv, 811p.; ill, cmISBN: - 9780072409475
- 0072409479
- 658.8
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Headquarters Lending Library General Collection | NFIC | 658.8 PER (Browse shelf(Opens below)) | Available | 0021057 |
Includes bibliographical references and index
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