Basic marketing: (Record no. 12525)

MARC details
000 -LEADER
fixed length control field 00784nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072409475
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072409479
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
9 (RLIN) 20665
245 ## - TITLE STATEMENT
Title Basic marketing:
Remainder of title A global managerial approach/ 14/e
Statement of responsibility, etc. William D. Perreault and E. Jerome McCarthy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 811p.;
Other physical details ill,
Dimensions cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, Jerome E.
9 (RLIN) 20666
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Headquarters Lending Library Headquarters Lending Library General Collection 18/02/2011 CODE 4000.00 1 1 658.8 PER 0021057 07/11/2011 12/09/2011 5000.00 18/02/2011 Books