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Basic marketing:

Perreault, William D.

Basic marketing: A global managerial approach/ 14/e William D. Perreault and E. Jerome McCarthy - Boston: McGraw Hill, 2002. - xxv, 811p.; ill, cm

Includes bibliographical references and index

ISBN: 9780072409475 0072409479

Subjects--Topical Terms:
Marketing --Management

Dewey Class. No.: 658.8

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