Marketing metrics: the manager's guide to measuring marketing performance/ Neil T. Bendle ... {et al.}

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TextPublication details: New Jersey Pearson Education 2016Edition: 3rd edDescription: xv, 439 pISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Mzuzu Branch Library General Collection		NFIC		658.83 MAR (Browse shelf(Opens below))					Available			0110196

Includes bibliographical references and index

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