Marketing metrics: (Record no. 25802)

MARC details
000 -LEADER
fixed length control field 00758nam a22002417a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171002b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0134085965
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780134085968
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
245 00 - TITLE STATEMENT
Title Marketing metrics:
Remainder of title the manager's guide to measuring marketing performance/
Statement of responsibility, etc. Neil T. Bendle ... {et al.}
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xv, 439 p.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
9 (RLIN) 5971
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Performance--Measurement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Mathematical models
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Farris, Paul W.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pfeifer, Phillip E.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Reibstein, David J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Mzuzu Branch Library Mzuzu Branch Library General Collection 08/03/2018 Book Aid International 20000.00 658.83 MAR 0110196 10/09/2026 30000.00 08/03/2018 Books