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An Introduction to advertising and promotion : an integrated markerting communication perspective / George E. Belch and Michael Belch.

By: Material type: TextPublication details: Burr Ridge, IL : Irwin, c 1990.Description: 836 p. : illISBN:
  • 0256105162
  • 9780256105162
DDC classification:
  • 659.1
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Headquarters Lending Library General Collection Non Fiction 659.1 BEL (Browse shelf(Opens below)) Available 0017288
Books Headquarters Lending Library General Collection Non Fiction 659.1 BEL (Browse shelf(Opens below)) Checked out 22/10/2011 0016775

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