An Introduction to advertising and promotion : (Record no. 9457)

MARC details
000 -LEADER
fixed length control field 00927nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field MWNLS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20110124085238.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110124t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256105162
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780256105162
040 ## - CATALOGING SOURCE
Transcribing agency dlc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 16944
245 13 - TITLE STATEMENT
Title An Introduction to advertising and promotion :
Remainder of title an integrated markerting communication perspective /
Statement of responsibility, etc. George E. Belch and Michael Belch.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Burr Ridge, IL :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. c 1990.
300 ## - PHYSICAL DESCRIPTION
Extent 836 p. :
Other physical details ill.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Total Renewals
    Dewey Decimal Classification     Non Fiction Headquarters Lending Library Headquarters Lending Library General Collection 24/01/2011 code 2000.00 1 659.1 BEL 0016775 22/10/2011 01/10/2011 01/10/2011 5000.00 24/01/2011 Books  
    Dewey Decimal Classification     Non Fiction Headquarters Lending Library Headquarters Lending Library General Collection 25/01/2011 CODE 2000.00 5 659.1 BEL 0017288   19/08/2016 03/08/2016 5000.00 25/01/2011 Books 1