Electronic media programming: strategies and decision making Raymond L. Carroll, Donald M. Davis
Material type:
TextSeries: McGraw-Hill series in mas communicationPublication details: New York: McGraw-Hill, 1993.Description: ix,513p.; illISBN: - 0070102988
- 9780070102989
- 384.5442
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Headquarters Lending Library General Collection | NFIC | 384.5442 CAR (Browse shelf(Opens below)) | Available | 0014673 |
Includes bibliographical references and index
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