Electronic media programming: (Record no. 8008)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00994nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MWNLS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 2011011108378.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110111t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070102988 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070102989 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.5442 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Carroll, Raymond L. |
| 9 (RLIN) | 14638 |
| 245 ## - TITLE STATEMENT | |
| Title | Electronic media programming: |
| Remainder of title | strategies and decision making |
| Statement of responsibility, etc. | Raymond L. Carroll, Donald M. Davis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,513p.; |
| Other physical details | ill., |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in mas communication |
| 9 (RLIN) | 14639 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Broadcasting |
| Form subdivision | United States |
| General subdivision | Planning |
| 9 (RLIN) | 14640 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Radio programs |
| Form subdivision | United States |
| General subdivision | Planning |
| 9 (RLIN) | 14641 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Television programs |
| Form subdivision | United States |
| General subdivision | Planning |
| 9 (RLIN) | 14642 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Headquarters Lending Library | Headquarters Lending Library | General Collection | 11/01/2011 | BAI | 3000.00 | 384.5442 CAR | 0014673 | 11/01/2011 | 4000.00 | 11/01/2011 | Books |