An Introduction to advertising and promotion : an integrated markerting communication perspective / George E. Belch and Michael Belch.
Material type:
TextPublication details: Burr Ridge, IL : Irwin, c 1990.Description: 836 p. : illISBN: - 0256105162
- 9780256105162
- 659.1
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Headquarters Lending Library General Collection | Non Fiction | 659.1 BEL (Browse shelf(Opens below)) | Available | 0017288 | |||||||||||||
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Headquarters Lending Library General Collection | Non Fiction | 659.1 BEL (Browse shelf(Opens below)) | Checked out | 22/10/2011 | 0016775 |
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| 659.1 ALT Advertising creative : strategy, copy + design/ | 659.1 ALT Advertising creative : strategy, copy + design/ | 659.1 BEL An Introduction to advertising and promotion : | 659.1 BEL An Introduction to advertising and promotion : | 659.1 JEF Advertising. | 659.1092 HEG Hegarty on advertising: turning intelligence into magic / | 659.13 COL Industry in focus. |
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