Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.

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TextPublication details: Minneapolis/St. Paul : West, c1995.Description: xxxii, 604 p. : col. ill. ; 29 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Lilongwe Branch Library General Collection		NFIC		658.8 ZIK (Browse shelf(Opens below))					Available			0000728

Includes bibliographical references (p. 573-584) and indexes.

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