Effective marketing :

Zikmund, William G.

Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico. - Minneapolis/St. Paul : West, c1995. - xxxii, 604 p. : col. ill. ; 29 cm.

Includes bibliographical references (p. 573-584) and indexes.

9780314041623 0314042377 0314041621

94027993


Marketing.
Consumer behavior.
Export marketing.

HF5415 / .Z53 1995

658.8