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Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Material type:
TextPublication details: United States ; United Kingdom : South-Western/Cengage Learning, 2010.Edition: 8th ed., International edDescription: xx, 668 p. : col. ill. ; 28 cmISBN: - 0324665318
- 9780324665314
- 658.802
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Blantyre Branch Library General Collection | NFIC | 658.802 SHI (Browse shelf(Opens below)) | Available | 0005635 | |||||||||||||
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Headquarters Lending Library General Collection | NFIC | 658.802 SHI (Browse shelf(Opens below)) | Available | 0005634 | |||||||||||||
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Lilongwe Branch Library General Collection | NFIC | 658.802 SHI (Browse shelf(Opens below)) | Available | 0005636 | |||||||||||||
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Luchenza CDSS & Community Library General Collection | NFIC | 658.802 SHI (Browse shelf(Opens below)) | Available | 0005637 |
Previous ed.: Thomson South-Western, 2007.
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