Integrated marketing communications in advertising and promotion /

Shimp, Terence A.

Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 8th ed., International ed. - United States ; United Kingdom : South-Western/Cengage Learning, 2010. - xx, 668 p. : col. ill. ; 28 cm.

Previous ed.: Thomson South-Western, 2007.

0324665318 9780324665314


Direct marketing.
Advertising.
Sales promotion.
Communication in marketing.

658.802