Services marketing: (Record no. 19860)

MARC details
000 -LEADER
fixed length control field 00603nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150330b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077131715
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077131711
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
245 00 - TITLE STATEMENT
Title Services marketing:
Remainder of title integrated customer focus across the firm/
Statement of responsibility, etc. by Alan Wilson ...et al.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
Remainder of edition statement European edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. McGraw-Hill Education,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 559 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Include index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
Topical term following geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services
Topical term following geographic name entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wilson, Alan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Total Renewals Date last checked out
    Dewey Decimal Classification       Headquarters Lending Library Headquarters Lending Library General Collection 13/10/2015 BAI 6000.00 658.8 SER 0086269 25/04/2017 9000.00 13/10/2015 Books 9 13 21/03/2017
    Dewey Decimal Classification       Zomba Branch Library Zomba Branch Library General Collection 30/03/2015 Beit Trust 6000.00 658.8 SER 0084444 11/09/2026 9000.00 30/03/2015 Books