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Services marketing:

Services marketing: integrated customer focus across the firm/ by Alan Wilson ...et al. - 2nd ed. European edition - London : McGraw-Hill Education, 2012. - xxv, 559 p. : ill.

Include index

ISBN: 9780077131715 0077131711

Subjects--Topical Terms:
Service industries Marketing
Customer services Marketing

Dewey Class. No.: 658.8

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