Global marketing: (Record no. 19811)

MARC details
000 -LEADER
fixed length control field 00545nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150320b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071318204
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071318208
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Alon, Ilan
245 10 - TITLE STATEMENT
Title Global marketing:
Remainder of title contemporary theory, practice, and cases/
Statement of responsibility, etc. by Ilan Alon and Eugene Jaffe with Donata Vianelli
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 602 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Include index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jaffe, Eugene
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Headquarters Lending Library Headquarters Lending Library General Collection 20/03/2015 Beit Trust 10000.00 658.84 ALO 0084209 14/09/2026 15000.00 20/03/2015 Books