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Global marketing:

Alon, Ilan

Global marketing: contemporary theory, practice, and cases/ by Ilan Alon and Eugene Jaffe with Donata Vianelli - New York : McGraw-Hill/Irwin, 2013. - xxi, 602 p. : ill.

Include index

ISBN: 9780071318204 0071318208

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.84

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