| 000 | 00994nam a22002537a 4500 | ||
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| 003 | MWNLS | ||
| 005 | 2011011108378.0 | ||
| 008 | 110111t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070102988 | ||
| 020 | _a9780070102989 | ||
| 040 | _cDLC | ||
| 082 | _a384.5442 | ||
| 100 |
_aCarroll, Raymond L. _914638 |
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| 245 |
_aElectronic media programming: _bstrategies and decision making _cRaymond L. Carroll, Donald M. Davis |
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| 260 |
_aNew York: _bMcGraw-Hill, _c1993. |
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| 300 |
_aix,513p.; _bill., |
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| 440 |
_aMcGraw-Hill series in mas communication _914639 |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aBroadcasting _vUnited States _xPlanning _914640 |
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| 650 |
_aRadio programs _vUnited States _xPlanning _914641 |
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| 650 |
_aTelevision programs _vUnited States _xPlanning _914642 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c8008 _d8008 |
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