000 00603nam a22002057a 4500
003 MWNLS
005 20250703072601.0
008 250703b |||||||| |||| 00| 0 eng d
020 _a9780077174149
040 _cDDC
082 _28th ed.
_a658.8
100 1 0 _aJobber, David
245 1 0 _aPrinciples and Practice of Marketing/
_cby David Jobber and Fiona Ellis-Chadwick
260 _aLondon
_bMcGraw-Hill
_cc2016
300 _axxx, 813p.:
_bcol. ill.:
500 _aincludes glossary and index
650 _2Management & public relations 
700 _aEllis-Chadwick, Fiona
942 _2ddc
_cBK
_n0
999 _c39536
_d39536