000 00673nam a22001697a 4500
008 100419t xxu||||| |||| 00| 0 eng d
020 _a9780273680093
020 _a0273680099
082 _221
_a658.827
100 1 _aKunde, Jesper
_9782
245 _aUnique now ... or never:
_bthe brand is the company driver in the new value economy.
260 _aLondon :
_bPearson Education Ltd.,
_c2002
300 _a349p. :
_bill.
650 _aMarketing
_bBranding - Production
_9783
942 _2ddc
_cBK
999 _c338
_d338