| 000 | 01363cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 1686343 | ||
| 003 | MWNLS | ||
| 005 | 20040520103428.0 | ||
| 008 | 990602s2000 enka b 001 0 eng | ||
| 010 | _a 99032754 | ||
| 020 | _a0631209131 (acidfree paper) | ||
| 020 | _a0631200916 (pbk. : acidfree paper) | ||
| 020 | _a9780631200918 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.H36 2000 |
| 082 | 0 | 0 |
_a658.8/48 _221 |
| 245 | 0 | 4 |
_aThe handbook of international marketing communications / _cedited by Sylvester O. Monye. |
| 260 |
_aOxford, UK ; _aMalden, Mass. : _bBlackwell, _c2000. |
||
| 300 |
_axv, 294 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _95630 |
|
| 650 | 0 |
_aExport marketing. _9916 |
|
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aAdvertising. _95629 |
|
| 650 | 0 |
_aCommunication, International. _96575 |
|
| 700 | 1 |
_aMonye, Sylvester O. _96576 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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