| 000 | 01295cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 13677526 | ||
| 003 | MWNLS | ||
| 005 | 20041223074357.0 | ||
| 008 | 040804s2002 ne a 001 0 eng | ||
| 010 | _a 2004556468 | ||
| 020 | _a0750656255 (pbk.) | ||
| 020 | _a9780750656252 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.M369183 2002 |
| 082 | 0 | 4 |
_a658.8/02 _221 |
| 100 | 1 |
_aMcDonald, Malcolm. _96525 |
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| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald. |
| 250 | _a5th ed. | ||
| 260 |
_aAmsterdam ; _aBoston : _bButterworth-Heinemann, _c2002. |
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| 300 |
_axix, 630 p. : _bill. ; _c25 cm. |
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| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xPlanning. _96526 |
|
| 710 | 2 |
_aInstitute of Marketing. _96527 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els051/2004556468.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els051/2004556468.html |
| 906 |
_a7 _bcbc _corigcop _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c2720 _d2720 |
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