000 00730nam a22002057a 4500
008 180420b xxu||||| |||| 00| 0 eng d
020 _a9780521608268
082 _a368
100 1 _aKunreuther, Howard
245 1 0 _aInsurance and Behavioral Economics :
_bImproving Decisions in the Most Misunderstood Industry/
_cHoward Kunreuther, Mark V. Pauly and Stacey McMorrow
260 _aCambridge :
_bCambridge University Press,
_c2013.
300 _axii, 329p. :
_bill.
500 _aIncludes bibliographical references and index
650 _aRisk (Insurance)
650 _aConsumer behavior
_9915
650 _aInsurance--Decision making
700 1 _aPauly, Mark V.
_d1941-
700 1 _aMcMorrow, Stacey
942 _2ddc
_cBK
999 _c26643
_d26643