000			03256cam a22003978i 4500
001			18152395
003			MWNLS
005			20160617112237.0
008			140515s2014 enk 001 0 eng
010			_a 2014017637
020			_a9781405139687 (paperback)
020			_z9781118740927 (ebk)
020			_z9781118740873 (ebk)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHD62.4 _b.C626 2014
082	0	0	_a658.4/012 _223
084			_aBUS019000 _2bisacsh
100	1		_aCollis, David J.
245	1	0	_aInternational strategy : _bcontext, concepts and implications / _cDavid Collis, Harvard Business School.
263			_a1408
300			_apages cm
500			_aIncludes index.
505	8		_aMachine generated contents note: Acknowledgments Preface Introduction Motivation and definition - What is international strategy? PART ONE. The Context Facing International Firms 1 The Ubiquity and Importance of International Competition 2 Why Do Firms Go International? PART TWO. Conceptual Framework: What Is Different about International Strategy? 3 What Is Distinctively Different about International Strategy? 4 What Is Uniquely Strategic about International Strategy? 5 Generic International Strategies 6 Choice of Generic International Strategy PART THREE. Managerial Implications 7 What Product? 8 Which Country? 9 Where Locate? 10 How Organize? 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? About the Author Index.
520			_a"This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally"--
520			_a"Guide to the generic strategic issues that arise when firms compete internationally. Designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe"--
650		0	_aInternational business enterprises _xManagement.
650		0	_aStrategic planning. _92603
650		0	_aStrategic alliances (Business)
650		0	_aCompetition. _925380
650		7	_aBUSINESS & ECONOMICS / Decision-Making & Problem Solving. _2bisacsh
776	0	8	_iOnline version: _aCollis, David J. _tInternational strategy _dWest Sussex : John Wiley and Sons, Inc., 2014 _z9781118740873 _w(DLC) 2014019537
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c22932 _d22932