000 02416cam a22003614a 4500
001 16888893
003 MWNLS
005 20150417103459.0
008 110725s2012 caua b 001 0 eng
010 _a 2011030164
016 7 _a015978881
_2Uk
020 _a9781412964692 (pbk. : acidfree paper)
020 _a1412964695 (pbk. : acidfree paper)
035 _a(OCoLC)ocn721906557
040 _aDLC
_beng
_cDLC
_dYDX
_dBTCTA
_dUKMGB
_dYDXCP
_dIAD
_dBWX
_dCDX
_dYUS
_dOVV
_dDLC
042 _apcc
050 0 0 _aP94
_b.P68 2012
082 0 0 _a302.23
_223
100 1 _aPotter, W. James.
245 1 0 _aMedia effects /
_cW. James Potter.
260 _aThousand Oaks, Calif. :
_bSAGE Publications,
_cc2012.
300 _axviii, 377 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 327-363) and index.
505 0 _aWhy study media effects? -- Defining key ideas -- What is a media effect? -- Media influence -- Theories of media effects -- Physiological effects -- Cognitive effects -- Belief effects -- Attitude effects -- Affective effects -- Behavioral effects -- Macro-level effects on the public -- Macro-level effects on institutions -- Macro-level effects on society, culture, and mass media -- Cautions -- Springboard.
520 _a"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.
650 0 _aMass media
_xInfluence.
650 0 _aMass media
_xSocial aspects.
650 0 _aMass media
_xPhysiological aspects.
650 0 _aMass media
_xPsychological aspects.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c19908
_d19908