| 000 | 00545nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 150320b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071318204 | ||
| 020 | _a0071318208 | ||
| 082 | _a658.84 | ||
| 100 | 1 | _aAlon, Ilan | |
| 245 | 1 | 0 |
_aGlobal marketing: _bcontemporary theory, practice, and cases/ _cby Ilan Alon and Eugene Jaffe with Donata Vianelli |
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2013. |
||
| 300 |
_axxi, 602 p. : _bill. |
||
| 500 | _aInclude index | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aJaffe, Eugene | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c19811 _d19811 |
||