000			02579cam a22004934a 4500
001			13917121
003			MWNLS
005			20070508134928.0
008			050331s2005 enk 001 0 eng
010			_a 2005009330
016	7		_a013124962 _2Uk
020			_a0749444088 (pbk. : alk. paper)
020			_a9780749444082
035			_a(OCoLC)ocm58985804
040			_aDLC _cDLC _dUKM _dBWKUK _dBAKER _dDLC
042			_apcc
050	0	0	_aHD59 _b.H32 2005
082	0	0	_a659.2 _222
100	1		_aHaywood, Roger, _d1939- _926369
245	1	0	_aCorporate reputation, the brand & the bottom line : _bpowerful proven communication strategies for maximizing value / _cRoger Haywood.
246	3		_aCorporate reputation, the brand and the bottom line
250			_a3rd ed.
260			_aLondon ; _aSterling, VA : _bKogan Page, _cc2005.
300			_axvi, 320 p. ; _c24 cm.
500			_a"The Chartered Institute of Marketing."
500			_aPrevious ed. published as: Manage your reputation. London : Kogan Page, c2002.
500			_aIncludes index.
650		0	_aPublic relations.
650		0	_aCorporate image. _926370
650		0	_aOrganizational effectiveness.
700	1		_aHaywood, Roger, _d1939- _tManage your reputation. _926371
710	2		_aChartered Institute of Marketing. _924136
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0510/2005009330.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2005009330-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c17067 _d17067