000			02015cam a2200397 a 4500
001			15245337
003			MWNLS
005			20081110120716.0
008			080403s2008 nju b 001 0 eng
010			_a 2008014657
015			_aGBA880187 _2bnb
016	7		_a014651868 _2Uk
020			_a9780470237908 (cloth)
020			_a0470237902 (cloth)
035			_a(OCoLC)ocn213446585
035			_a(OCoLC)213446585
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dUKM _dOCLCG _dC#P _dBWX _dZJI _dDLC
050	0	0	_aHF5438.25 _b.P673 2008
082	0	0	_a658.8/02 _222
100	1		_aPort, Michael, _d1970- _925028
245	1	4	_aThe contrarian effect : _bwhy it pays (big) to take typical sales advice and do the opposite / _cMichael Port and Elizabeth Marshall.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2008.
300			_ax, 165 p. ; _c19 cm.
504			_aIncludes bibliographical references (p. [151]-153) and index.
505	0		_aFrom the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
650		0	_aSelling. _951
650		0	_aSales management. _924485
650		0	_aMarketing.
700	1		_aMarshall, Elizabeth, _d1975- _925029
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0828/2008014657-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0828/2008014657-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c16356 _d16356