| 000 | 00911nam a22001817a 4500 | ||
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| 008 | 111130t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780470237915 | ||
| 082 |
_221 _a658.8 |
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| 100 | 1 | 0 |
_aHeyman, Jay H. _924715 |
| 245 | 0 | 0 |
_aAll you need is a good idea!: _bhow to create marketing messages that actually get results/ _cby Jay h. Heyman |
| 260 |
_aNew Jersey _bJohn Wiley and Sons _cc2008 |
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| 300 | _axxix,236p. | ||
| 500 | _aIncludes index | ||
| 650 |
_ahow to creat marketing messages _924716 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c16118 _d16118 |
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