| 000 | 00784nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 110218t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780072409475 | ||
| 020 | _a0072409479 | ||
| 082 | _a658.8 | ||
| 100 |
_aPerreault, William D. _920665 |
||
| 245 |
_aBasic marketing: _bA global managerial approach/ 14/e _cWilliam D. Perreault and E. Jerome McCarthy |
||
| 260 |
_aBoston: _bMcGraw Hill, _c2002. |
||
| 300 |
_axxv, 811p.; _bill, _ccm |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _vManagement |
||
| 700 |
_aMcCarthy, Jerome E. _920666 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c12525 _d12525 |
||