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The New Strategic brand Management advanced insights and strategic thinking/ by Jean-Noel Kapferer

By: Material type: TextPublication details: London KoganPage c1992Description: xviii, 492p.: illISBN:
  • 9780749465155
Subject(s):
DDC classification:
  • 5th ed. 658.8
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Kauma Branch Library General Collection Non Fiction 658.8 KAP (Browse shelf(Opens below)) Available 0192918

includes references and index

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