Your search returned 9 results.

1.

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Marketing research : an aid to decision making / Alan T. Shao. by

Shao, Alan T

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati, Ohio : South-Western/Thomson Learning, c2002

Availability: Items available for loan: Blantyre Branch Library (1)Call number: 658.8/3 SHA. Headquarters Lending Library (1)Call number: 658.8/3 SHA. Mzuzu Branch Library (1)Call number: 658.8/3 SHA. Nkhatabay Branch Library (1)Call number: 658.8/3 SHA. Zomba Branch Library (1)Call number: 658.8/3 SHA.

2.

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Strategic marketing in practice Ashok Ranchhod and Ebi Marandi. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England : New York : FT/Prentice Hall, 2004

Availability: Items available for loan: Headquarters Lending Library (1)Call number: 658.8/101RAN.

3.

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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Sterling, VA : Kogan Page, 2003

Availability: Items available for loan: Headquarters Lending Library (2)Call number: 658.8/34/083 LIN, ... Not available: Headquarters Lending Library: In transit (2).

4.

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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by

Series: McGraw-Hill/Irwin series in marketing

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006

Online resources:

Availability: No items available.

5.

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Marketing research: an applied orientation by

Malhotra, Naresh

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Essex : Pearson Education Ltd., 2014

Availability: Items available for loan: Mzuzu Branch Library (1)Call number: 658.83 MAL.

6.

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Basic marketing research/ by Naresh K Malhotra by

Malhotra, Naresh K

Edition: fourth ed...

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow: Pearson Education Limited, 2014

Availability: Items available for loan: Headquarters Lending Library (1)Call number: 658.83 MAL.

7.

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. by

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles : SAGE, c2011

Other title:

Marketing scales

Availability: Items available for loan: Headquarters Lending Library (1)Call number: 658.8/3 HAN.

8.

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Marketing metrics: the manager's guide to measuring marketing performance/ Neil T. Bendle ... {et al.} by

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Jersey Pearson Education 2016

Availability: Items available for loan: Mzuzu Branch Library (1)Call number: 658.83 MAR.

9.

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Qualitative consumer & marketing research/ by Russell Belk, Eileen Fischer and Robert V Kozinets by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London SAGE c2013

Availability: Items available for loan: Headquarters Lending Library (1)Call number: 658.83 BEL.

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