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Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.

By: Material type: TextPublication details: New York : Bloomberg Press, 2008.Edition: 1st edDescription: xviii, 251 p. : ill. ; 25 cmISBN:
  • 9781576603048 (alk. paper)
  • 1576603040 (alk. paper)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF6135 .C57 2008
Online resources: Summary: "Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Blantyre Branch Library General Collection Non Fiction 658.802 CON (Browse shelf(Opens below)) Available 0035346

Includes bibliographical references (p. 231-243) and index.

"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.

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