Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.

By:

Cone, Steve, 1950-

Material type:

TextPublication details: New York : Bloomberg Press, 2008.Edition: 1st edDescription: xviii, 251 p. : ill. ; 25 cmISBN:

9781576603048 (alk. paper)
1576603040 (alk. paper)

Subject(s):

DDC classification:

658.8/02 22

LOC classification:

HF6135 .C57 2008

Online resources:

Table of contents only

Summary: "Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Blantyre Branch Library General Collection		Non Fiction		658.802 CON (Browse shelf(Opens below))					Available			0035346

Includes bibliographical references (p. 231-243) and index.

"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.

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