Belch, George E.  <br/><br/>
An Introduction to advertising and promotion :  an integrated markerting communication perspective / 
George E. Belch and Michael Belch. 
 - Burr Ridge, IL :  Irwin,  c 1990. 
 - 836 p. :  ill. 
<br/><br/><label>ISBN: </label>0256105162 9780256105162 
<br/><br/><label>Dewey Class. No.: </label>659.1