TY  - BOOK
AU  - Carroll, Raymond L.
TI  - Electronic media programming: : strategies and decision making 
SN  - 0070102988
U1  - 384.5442 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Broadcasting
KW  - United States
KW  - Planning
KW  - Radio programs
KW  - Television programs
N1  - Includes bibliographical references and index
ER  -