Carroll, Raymond L. <br/><br/>
Electronic media programming:   strategies and decision making  
Raymond L. Carroll, Donald M. Davis  
 - New York:  McGraw-Hill,  1993. 
 - ix,513p.;  ill., 
 - McGraw-Hill series in mas communication .
<br/><br/>Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>0070102988 9780070102989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting --Planning --United States<br/>Radio programs--Planning --United States <br/>Television programs--Planning --United States 
<br/><br/><label>Dewey Class. No.: </label>384.5442