TY  - BOOK
AU  - O'Malley,John F.
TI  - Managed care referral: how to develop a systematic sales approach for building your referral business in today's healthcare environment 
SN  - 0786308788
AV  - R727.8 .O46 1996
U1  - 362.1/068/8 20
PY  - 1996///
CY  - Chicago
PB  - Irwin Professional Pub.
KW  - Medical referral
KW  - United States
KW  - Medical care
KW  - Marketing
KW  - Managed care plans (Medical care)
N1  - Includes bibliographical references and index
ER  -