01315pam a2200313 a 4500 1160760 MWNLS 19960613115802.5 960122s1996 ilua b 001 0 eng 96003675 0786308788 9780786308781 DLC DLC DLC n-us--- R727.8 .O46 1996 362.1/068/8 20 O'Malley, John F. 10378 Managed care referral : how to develop a systematic sales approach for building your referral business in today's healthcare environment / John F. O'Malley. Chicago : Irwin Professional Pub., c1996. xv, 358 p. : ill. ; 24 cm. Includes bibliographical references and index. Medical referral United States. 10379 Medical care United States Marketing. 10380 Managed care plans (Medical care) United States. 10381 7 cbc orignew 1 ocip 19 y-gencatlg ddc BK 5537 5537 0 0 ddc 0 0 NFIC HQ HQ GEN 2010-12-15 BCD 4500.00 362.1/068/8 OMA 0011663 2010-12-15 00:00:00 5000.00 2010-12-15 BK