Marketing : a how-to-do-it manual for librarians /
Suzanne Walters.
- New York : Neal-Schuman Publishers, c1992.
- vii, 102 p. : ill. ; 28 cm.
- How-to-do-it manuals for libraries ; no. 20 .
Includes bibliographical references (p. 99-100) and index.
1555700950
91045030
Libraries--Public relations--Handbooks, manuals, etc. Libraries--Marketing--Handbooks, manuals, etc.