Walters, Suzanne.

Marketing : a how-to-do-it manual for librarians / Suzanne Walters. - New York : Neal-Schuman Publishers, c1992. - vii, 102 p. : ill. ; 28 cm. - How-to-do-it manuals for libraries ; no. 20 .

Includes bibliographical references (p. 99-100) and index.

1555700950

91045030


Libraries--Public relations--Handbooks, manuals, etc.
Libraries--Marketing--Handbooks, manuals, etc.

Z716.3 / .W24 1992

021.7