TY  - BOOK
AU  - Zell,Hans M.
TI  - Book marketing and promotion: a handbook of good practice
SN  - 0952298996
U1  - 381.45002 21
PY  - 2001///
CY  - Oxford
PB  - INASP
KW  - Books- Marketing
KW  - Publishers and publishing- marketing
N1  - Include index
ER  -