Zell, Hans M. <br/><br/>
Book marketing and promotion:  a handbook of good practice 

 - Oxford :  INASP,  c2001 
 - xv, 366p. 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>0952298996 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Books- Marketing<br/>Publishers and publishing- marketing
<br/><br/><label>Dewey Class. No.: </label>381.45002