TY  - BOOK
AU  - Kapferer,Jean-Noel
TI  - The New Strategic brand Management advanced insights and strategic thinking
SN  - 9780749465155
U1  - 658.8 5th ed.
PY  - 1992///
CY  - London
PB  - KoganPage
KW  - Management & public relations 
N1  - includes references and index
ER  -